Have you ever had a mind blowing “wow” moment about yourself?
I’m talking about that moment when you realize something that you hadn’t thought about ever before.
For me, that moment came recently when I thought about how many ads I’ve seen.
I wanted to write an article on how to boost conversions with ads, and it got me thinking. I knew I’d seen quite a few ads in my time, but I wanted to know just how many.
I’ve been in marketing for about ten years now.
I started to wonder how many ads I’ve seen over that time.
I researched it and found out that the marketing firm Yankelovich says we see as many as 5,000 ads per day.
And since I’ve done almost nothing but marketing every day for these last ten years, it’s safe to assume I’ve seen at least that many on a daily basis (if not more).
So let’s do the math.
Ten years is 3,650 days. Multiply that by 5,000 ads per day, and you get an unbelievable number:
My jaw dropped when I realized that.
I’ve seen over 18 million ads in the last decade.
In all that time, I’ve learned a lot, especially about conversions.
And that’s what I want to talk about today. I’m going to distil everything I’ve learned from those 18 million ads and break it down into bite-sized, actionable tips for you.
To make things as relevant as possible, I’m going to address display ads specifically. Display ads are among the most popular and widely used digital advertising methods today.